Meet Frontdesk: Strategy & Operations Manager

This month, we’re featuring Alexis Eason, Strategy & Operations Manager, for Meet Frontdesk. Alexis has been with Frontdesk since November 2019 and has taken on many roles since then. Alexis demonstrates Frontdesk’s core values all day, every day! From cleaning the toilets, to doing the right thing, being a good neighbor, wowing our guests, owning it, and having a growth mindset. When she’s not working, Alexis loves to cuddle up to a good movie and unlimited snacks!

Tell me about your role and what you do here at Frontdesk?

I am a Strategy & Operations Manager here at Frontdesk. I collaborate with our city management and guest experience team to provide support and guidance for our on-the-ground operations. My time here on the ops team started a few years ago as the City Manager of our Jacksonville and Atlanta market. From there my journey continued on to becoming a Traveling Launch & Training manager where I had the opportunity to explore different markets and launch new ones. Today, as an ops leader, one of my goals is to continue Frontdesk’s legacy of recognizing and developing exceptional talent from within and inspiring growth!

What do you enjoy most about your role?

Having the opportunity to collaborate with some truly incredible leaders to continue to innovate and problem solve this ever-evolving industry. 

What were you doing before Frontdesk?

Prior to Frontdesk, I was working in operations and client success.

What has been your biggest learning experience since starting at Frontdesk?

My biggest learning experience at Frontdesk was at the beginning of 2020 when the reality of the pandemic’s impact came to fruition. I learned that the true value of one’s leadership is not in the success or accomplishments of one’s team but rather in the endurance and resilience of their work.

What advice would you give to others in your role?

Frontdesk is made up of some really incredible people so take advantage of getting to know one another! It makes it so much easier to get through difficult problems when you have an uplifting relationship with your coworkers.

What surprised you about working at Frontdesk?

How exciting it would be! My time at Frontdesk has kept me on my toes for sure, but every new challenge has been a new opportunity to flex our critical thinking muscles!

What is your favorite Frontdesk city?

Atlanta because it’s home for me, but would definitely recommend visiting Lousiville! Our units are in such a fun part of the city.

Bucket list place to visit?

Such a tough one to narrow it down, but if it had to be a U.S. city it would probably be Denver! Which lucky for me is one of Frontdesk’s newest markets!

Explore Birmingham

Frontdesk is excited to show you around one of our newest cities: Birmingham, AL! Birmingham is a beautiful, thriving city set in the foothills of the Appalachian Mountains. Known for its delicious southern dining scene, talented music community, and historic events, there is something for everyone in Birmingham.



Downtown Birmingham is lined with mid-to-high rise commercial buildings, lofts, condos, and stores. What was once an industrial area has now been renovated into retail shops and trendy restaurants.


Avondale is a young, buzzing region of Birmingham filled with artisanal breweries, trendy coffee shops, live music, and eclectic restaurants. This neighborhood is a nightlife and entertainment hot spot!

Five Points South

Five Points South is known as a premier neighborhood and a culinary destination. This area has no shortage of fine dining, farm-to-table, and BBQ restaurants. Five Points South is also home to the University of Alabama at Birmingham campus and the city’s minor league baseball team.

What To Do

Photo Courtesy of Barber Vintage Motorsports Museum Facebook Page

Barber Vintage Motorsports Museum

Whether you’re into motorcycles or not, the Barber Vintage Motorsports Museum is worth a visit. Former Porsche racer, George Barber, began collecting and restoring bikes, which now is the museum that houses the world’s largest collection of motorcycles. The museum also exhibits vintage vehicles and sports cars and hosts many entertaining programs and festivals throughout the year.

Photo Courtesy of Birmingham Civil Rights Institute Facebook Page

Birmingham Civil Rights Institute

Birmingham was at the center of the Civil Rights Movement which is why it is now home to the Birmingham Civil Rights Institute, a historical and interpretive museum founded in 1992. The goal of the institute is to educate future generations on Birmingham’s place in American history, as well as human rights issues. If you are looking to dive deeper into the history of the city, the Birmingham Civil Rights Institue is a must-see!

Photo Courtesy of Red Mountain Park Facebook Page

Red Mountain Park

If you’re looking for outdoor activities, visit Red Mountain Park for a 1,500-acre urban park with 15 miles of hiking trails, an off-leash dog park, and two overlooks. There are also activities for the adventure seeker, such as a ropes course through the trees, zip-lining, and the Kaul Adventure Tower, an 80-foot climbing structure.



The Essential is the perfect brunch spot with a French bistro feel and a 10/10 menu. Their brunch menu consists of a variety of pastries, cocktails, and food items including quiche, breakfast sandwiches, avocado toast, eggs benedict, and so much more. This contemporary cafe offers both indoor and patio seating.


Looking for the perfect lunch spot in Birmingham? Check out Avondale Common House! Avondale Common House features a deliciously southern palette of fresh, local produce and seafood. Their menu ranges from soups, salads, sandwiches, bowls, and more. They even have a variety of vegetarian and vegan options.


Cafe Dupont is downtown Birmingham’s original farm-to-table restaurant. Serving classic southern flavors with a French twist. The dinner menus change daily to reflect the availability of seasonal ingredients so their dishes are always fresh and made with local ingredients.


There are a variety of options to enjoy a drink in Birmingham. If you’re interested in tasting locally brewed beer, we recommend stopping by Avondale Brewing Company, which is known for its flagship Saison brew. Looking to enjoy craft cocktails? Try Juniper. Are you a wine drinker? Visit Aviné.

Best Way to Get Around

Getting around Birmingham is made easy with the MAX Transit system, which offers bus service to points of interest like the Birmingham-Shuttlesworth International Airport (BHM) and the Birmingham Zoo. The Magic City Connector bus runs from north to south, Uptown to Downtown, stopping at places like City Hall, Linn Park, and the Vulcan Park and Trail. E-Bikes and Scooters are also available and can be found at docking stations downtown, North Birmingham, Five Points, and other close-by neighborhoods.